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I'm a Mormon campaign.
Posted: Sun Jan 01, 2023 11:48 am
by deacon blues
I came across an old "I'm a Mormon ad on youtube. Some observations:
Typically the sidebar of youtube features a variety of topics. When I brought up a I'm a Mormon video the side bar was almost 100% LDS subject matter.
The new campaign, "Come Unto Christ" has views from the thousands to the tens of thousands, the "I'm a Mormon" videos are typically in the hundreds of thousands.
What's going on here?
Re: I'm a Mormon campaign.
Posted: Sun Jan 01, 2023 12:58 pm
by jfro18
I believe it's a combo of two things:
1. The longer a video is up, the more views it will get even if it's a small but gradual increase.
2. More importantly, I think the church was pushing a lot more $$$ into the I'm a Mormon videos so they probably got a much bigger trajectory of views early on which would help point 1 in getting incremental views over time.
Just a guess, of course. Bill Reel and RFM did something about the church's YouTube ad buys the other week and it was pretty fun to see especially given how Sheri Dew completely misrepresented it as a miraculous thing.
Re: I'm a Mormon campaign.
Posted: Sun Jan 01, 2023 6:52 pm
by nomnv
jfro18 wrote: ↑Sun Jan 01, 2023 12:58 pm
I believe it's a combo of two things:
1. The longer a video is up, the more views it will get even if it's a small but gradual increase.
2. More importantly, I think the church was pushing a lot more $$$ into the I'm a Mormon videos so they probably got a much bigger trajectory of views early on which would help point 1 in getting incremental views over time.
Just a guess, of course. Bill Reel and RFM did something about the church's YouTube ad buys the other week and it was pretty fun to see especially given how Sheri Dew completely misrepresented it as a miraculous thing.
Could you share a link to that video by RFM? Didn’t see it after doing a quick scan. Thanks!
Re: I'm a Mormon campaign.
Posted: Sun Jan 01, 2023 6:59 pm
by jfro18
nomnv wrote: ↑Sun Jan 01, 2023 6:52 pm
Could you share a link to that video by RFM? Didn’t see it after doing a quick scan. Thanks!
The YouTube link is
https://www.youtube.com/watch?v=4lEhuNwhgiY